The Art of Selling

In this episode, we're joined by our very own TJ Williams, an Operating Partner at Brighton Park Capital and the Founder of Tamarack Growth Advisory. As a seasoned sales leader, TJ shares insights from his extensive career in sales leadership roles at tech giants including IBM, Oracle, and Google. He dives deep into the art and science of sales, the qualities of high-performing sales organizations, and the importance of storytelling in building customer relationships. TJ introduces his "broken glass" model, which categorizes salespeople into four types, emphasizing the need for diverse approaches to sales success.

Listeners will gain valuable perspectives on sales compensation, the evolving role of technology in sales, strategies to stand out in a crowded marketplace, and the need to slow down in order to go fast. Through his anecdotes and practical advice, TJ provides a compelling look at what it takes to lead and succeed in the world of sales.